An interesting photographic study of our very cool pie bag for which we have to thank one of our passionate customers!
As we constantly advise, the way to get one of our pies onto your plate in prime condition is to heat it from defrosted for 20-25 minutes in an oven pre-heated to 180 celcius. Yep, you can do them in 12 minutes from frozen in a microwave to give you a hearty meal in a hurry, but the product is stodgy and not really what they are designed for.
For all those bachelors, and others, stuck in small apartments or even those in houses without an oven, and condemned to use a microwave, we have great news, there is help at hand!
Over the last couple of months we have had a succession of customers lauding something called an “Air Fryer” and eventually we decided to acquire one – and I have to say that we have been well impressed!
Lazada has several different makes and the model we bought was an Oxone Professional Air Fryer Oxone OX-277 coming in at 1.7 million rupiah, rather cheaper than the Phillips HD9220 at 3.2 million and, while both come with a 2 year guarantee one imagines the Phillips guarantee to be worth rather more than a no-name brand like Oxone.
We chose the Oxone on the very sensible ground that it looks really cool!!
Not a lot more required beyond plugging the thing in before we were up and running with our first test, my husband’s favourite, a Beef Curry pie! From defrosted the Air Fryer needed 11-12 minutes – or 20-22 minutes from frozen. And no pre-heating required, just kick the thing off.
His opinion? At least as good as that coming out of the oven and, with a slightly crustier crust resulting, maybe even better!!
The things are actually not designed for pies as you can probably guess from the Air Fryer name, but rather for cooking chips, chicken, steak and heaven knows what else in a way that incorporates perhaps only 10% the level of fat into the food itself compared to frying/deep frying. That is the claim anyway and sounds healthy
The Oxone will do up to four pies at a time (heating times increase !!) for those of you with a large and hungry family or visitors to feed. We can heartily recommend it as a pie warmer anyway; we have yet to try out its other talents.
We have an oven in the kitchen at home – but now use the Air Fryer for heating all our pies, there can be no higher recommendation!
Please let us know how you get on should you have one or acquire one.
Yes, our 10,000th pie came out of the oven last week and, to celebrate, we are offering new customers the chance to try out the best pies in Jakarta with a 12.5% discount – and free delivery to all the main Expat areas.
Don’t miss the chance to try out our range of pies at this special price.
It should take no more than 2 minutes and we will share the summary results here with everyone next week.
To thank all who complete the survey, they will receive a 10% discount on their next order!
Thank you, Santi xxx
Delighted to say that the reception to our newly launched apple pies has been fantastic with the family size (520g) quickly out of stock, and just a dozen of the regular size (300+grams) left. No need to panic however as we had another apple pie bake yesterday!
A couple of you have told us that your Mum used to sprinkle a little extra cinnamon on top of the pie apple pie filling before sealing and we listened to you and tried it out – and, yes, it is even tastier – we did this yesterday and will be doing so into the future. Thank you 🙂
The apple pie has been confirmed by many as just great eaten hot – and with vanilla ice cream – though several of you have reported them going well with custard too! Trust us, they are delicious eaten at room temperature as well.
As you will see from our updated price list, we have priced the regular size (enough for 2) at a very attractive 37,500 rupiah and the family size (520grams plus) at a bargain 55,000 rupiah.
Pleased to tell you also that “Santi’s Cherry Pie” has passed through exhaustive user testing with flying colours. These are absolute taste bombs and should be available in the week commencing 16th March subject to satisfactory resolution of pricing with our potential cherry supplier.
As far as we are aware there is NO cherry production in Indonesia itself and consequently anything actually available is imported with predictably high pricing. Hopefully buying in 25kg lots will help some.
After Cherry will come Blueberry as we have identified a source for them. In case you ever wonder, we eat our avowed consumers of our own pies and love introducing new ones as we get to try them out first 🙂
As you may remember, we put the Beef Pasties on the back burner while we get the fruit pies up to speed. This has not put off a number of you who had tasted them – and wanted them even if not of the consistent shape we continue to work on. Thank you for your faith!
Our mainstream meat pie products, with the recent Aussie Meat Pie and Guinness additions, continue to be very well received and, in order to get more of you familiar with our Fruit Pie products, we are delighted to extend our special offer of a free regular “Santi’s Apple Pie” with every order for 6 or more of our regular pies – and two for every order of 12 or more.
As always, just drop us an email to tell us what you want – and we will deliver next day for orders received before 5pm – sometimes same day if early enough – but no guarantees!!
PS always remember that oven is best, and microwave is very quick, it’s your choice
Many thanks to all who, despite the appalling weather and traffic conditions during the day, came to our official new product launch last evening, it really was a lot of fun to see you all in one place, the cozy and welcoming surroundings of Murphy’s Irish Pub in Kemang
For me it was wonderful to meet so many of our existing customers, some for the first time, and of course quite a few new customers. Everyone I spoke to loved the new products and indeed the firmer base crust update on the existing range. Clearly winners!
We also took the opportunity to introduce our brand new Beef Pastie and, if anything, that was to be the hit of the evening, with many anxious to make an order there and then! In fact the 20 we brought with us were the entire first mini production batch so it is going to be next week before we are able to offer them for delivery – and you might expect the Chicken Pastie the week after 🙂
Many thanks to Killian, Harry and all the staff at Murphy’s who, on a busy serving evening, made such a great job of preparing those pies the way they should be, in the oven, and getting them with all the trimmings onto the plates of all those there.
We took 140 pies and 20 pasties there and none went home (to our home at least), so well done to you all!!
It has been an exhilarating time for us building up Santi’s Premium Pies this year, getting the pies absolutely right was fundamental of course as was slowly extending the range, but then the packaging, the web site and order administration and heaven knows what else and last, but very far from least, the deliveries, we really didn’t know what we were letting ourselves in for when we started, we could write a book.
No matter, we have emerged bloodied but unbowed and stronger for the experience – and with a long list of regular customers who keep coming back for our pies, there is no greater reward for me than people loving our pies 🙂
We are looking forward to the challenges of 2015 and, most importantly, maintaining and perhaps even improving on the all important quality of our pies – and maybe adding an exciting new flavour or two!
We are a small business and our only hope of growing as we would wish is by efficiently delivering to you the pie products that you love – and at a fair price. Very simple, and if we have a business model, then that is it – and with everything else springing from it.
Heartfelt thanks to everyone who supported us so generously during the year, not least by recommending us to friends – we hope you have had as much fun as us – and that you and yours have a really Merry Xmas and a Happy New Year!
Customer reaction to the latest addition to our range, the Beef Rendang Pie, has been truly amazing with both our expatriate and our Indonesian customers taking to its fabulous blend of the iconic Rendang meat with the Western pie format – and there are already cries of “where is the Chicken Rendang?!?!?”
Lots of new customers signed up to try our “Hot to Trot Trio” of 2 each of our Beef Rendang, Beef Curry and Chicken Curry pies – 240,000 value for just 200,00 rupiah delivered to the usual places. We wouldn’t want to disappoint regular customers so the offer is now open to them for orders placed this week for delivery by 31st October.
The “Hot to Trot Trio“, our Beef Rendang and indeed the rest of our range are available for delivery this week, though in a rather truncated schedule due to the son and heir’s half-term holiday – and the need to get some sand under his feet for a day or two!
As ever, when we already have your details no more than a quick e-mail to order is required and we will sort everything out.
The schedule for this week only is as follows:
Back to normal next week!
Three weeks since our last regular news post here, not least because of being very busy keeping those pies coming so, first up, some news of interest on our product line-up.
Healthily increasing sales have finally encouraged us to acquire further freezer space, something which allows us to widen our product range by bringing back chunky steak versions of both the Steak Pie and the Steak and Kidney pie – and one totally new product.
Really glad to be able to brink the chunky steak versions back; while they have been “off menu” for 3 months we have continued to make them to special order for a number of customers who love them – and some of our recent customers have added to that demand.
Expats who have been here for some time have almost certainly come across one of Indonesia’s most famous dishes, Rendang, and the extra freezer space we have available finally allows me to offer you my long-planned Beef Rendang Pie!
I have of course added a few of my own touches to the pie to make it more attractive to the western palate without damaging its appeal to an Indonesian audience. Smaller bite sizes of meat therefore, and meat moreover that has been rather more tenderised than is the tradition – and just a tad off the usual spiciness.
We are confident that the new pie will quickly develop a following and, to encourage you to try it, we will be adding a free of charge sample to all orders for delivery next week. No need to add it to your order, we will automatically do that for you.
Finally, and as your doubtless know, one of our biggest issues since we started has been delivery.
A small business trying to get their product into the hands of customers across a city the size of Jakarta has certainly been a challenge – especially as everyone, including us, hates delivery charges.
The situation on delivery is fluid and ever-changing, however, by concentrating on the central and southern areas favoured by expatriates, and delivering on the same day to area groups every week, we are managing to get by and meet the needs of most of our customers.
For deliveries outside the most favoured expatriate areas we will do the best we can and the larger the order the better in encouraging us to provide a decent delivery cost. We are also discussing same-day delivery of our products to those areas with a local courier service and first indications are positive. Watch this space.
Our own current delivery service is as follows:
The fastest way to get pies from our freezers to your plate is of course to pick-up from our place in Lebak Bulus – remember that drivers here spend 90% of their “working hours” sitting on their bottoms, so please don’t neglect it as an option!!
Thank you for your time and support as always.