Shrinking supply, and demand continuing to burgeon

With more than half our pies by sales volume containing the stuff, beef prices are pretty important to us. Prices of the product in rupiah have risen inexorably since we opened our doors for business back in April 2014 and casused us to raise our own pie prices back in March this year when we undertook to hold them firm through to the end of 2015.

It is with some interest therefore that we follow the blog of Indonesia’s resident expert on all things cattle and beef, Dr. Ross Ainsworth and we are not encouraged by his prognosis for the future of prices, a future where he sees shrinking supply, and demand continuing to burgeon – with inevitable consequences for market prices in US Dollars – and even less for the Indonesian market where the decline of the Rupiah has become a sad fact of life.

What does all that mean for the eater of Santi’s Premium Pies? – one thing for certain is that the price of the pies will be going in only one direction and that is upwards. We will keep the increase as modest as we can and only from the 1st January 2016 – but we are a little too small to resist global market forces!!

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